Archive for June 16th, 2010

16
Jun
10

Two Minutes in the Box at the Air Force Academy

Online websites are the great equalizer in college recruiting these days. Would you take a job without looking at a company’s site to see what they are about? Of course not! Recruits are doing the same thing. This idea I’m profiling here is so original my friend the Nike marketer Andy Pawlowski over at the Digital Hoops Blast blog is absolutely going to love it.

One of the best recruiting tools any school has is their own student/athletes. If they like the experience they are having, they’ll be more than happy to spread the word. One of the best features I’ve seen in this regard is “Two Minutes in the Box,” a short, two-minute or so interview show done by Cadet Jeff Hajner, a hockey player at the U.S. Air Force Academy. Hajner really did his homework for the show which consisted of interviews with various members of the Air Force Academy staff and students. In the first part of the show, he asked questions about various things from a guest’s bio. The second part consisted of a five-question quiz against the clock. Fun stuff considering Hajner got most of the top-ranked officers who run the academy to be on his show: Brig. Gen. Samuel Cox, Commandant of the Cadets; Brig. Gen. Dana Born, Dean of the Faculty, and Lt. Gen. Michael Gould, Superintendent of the Academy (he’s the top dog!).  These are some pretty accomplished people, and they all walked out on the ice to get into the penalty box to be interviewed by Cadet Hajner.

Hajner had to love it, too. In his interview with Lt. Gen. Gould, the last question he asked on the quiz part was open-ended: “Lemon jello or chocolate pudding?” The head honcho of the U.S. Air Force Academy picked chocolate pudding, which, according to Hajner was the wrong answer. I guarantee you this is probably the only time a cadet at the academy could tell a general he was wrong!

So, what does this tell me about playing at the Air Force Academy? These people obviously take their jobs seriously. (Since they are part of defending our nation, let’s hope so.) However, they are not above having fun with what they are doing without making it a joke. Anyone who can handle the academic load at the academy will undoubtedly get a great education. But it’s obvious they are about more than the serious business of the military. They have a personality and it definitely comes out through “Two Minutes in the Box.”